Web & systems / Professional work

Benjamin

I redesigned and built Benjamin’s marketing website, created reusable email components, and designed in-app motion for a small consumer rewards team.

MY ROLE

Product Designer

TIMEFRAME

2024–2025

STATUS

Professional work

Close-up of a phone showing the Benjamin app icon against a bright orange background

Benjamin: web, lifecycle, and product design for a consumer rewards platform.

01 / THE CHALLENGE

Small team. Less reinventing the wheel.

Website updates and email production consumed too much of a small team's time. The challenge was improving the experience while making future work easier to deliver.

02 / THE DECISIONS

Build a site the team can actually update.

I redesigned and rebuilt the marketing website in Framer with reusable components and responsive sections. Platform costs fell from approximately $400 to $70 per month.

Redesigned Benjamin Framer website on desktop and mobile — Drag right to reveal the old website, or use the arrow keys with the slider selected.

Previous Benjamin WordPress website shown on desktop and mobile — Drag right to reveal the old website, or use the arrow keys with the slider selected.

Benjamin website improvement board showing Framer rebuild, SVG illustration, and CSS and Rive animation work — A reusable site foundation, lighter visual assets, and purposeful CSS and Rive motion.

Turn email into a system.

I created reusable components in Figma, Beefree, and Customer.io, reducing the typical email-production timeline from approximately one week to one day. The team could build the next email without starting from scratch.

Four Benjamin email designs covering gaming rewards, onboarding, a Circle K offer, and payment confirmation — Reusable email patterns applied to campaigns, onboarding, and transactional messages.

Use motion with a job to do.

Selective Rive animations helped priority offer cards stand out. Initial click-through improvements led leadership to project approximately $150K in annual profit if the lift continued; that figure was a projection, not realized revenue.

Benjamin mobile offer cards alongside a board comparing animated and static cards and labeling annual profit as a projection — Offer-card animation exploration and early findings. The annual profit figure shown is a projection.

03 / OUTCOME & LEARNING

What came out of it.

The team had a website it could update, an email system that cut typical production time, and motion patterns for priority offers. For me, the value was in making the next piece of work easier as well as improving what was already there.

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